Live Nation President Share "Big Bang, The Most Fit to Be a Global Artist"

The Global entertainment and concert production company Live Nation’s Mats Brandt, President of Live Nation Far East, has expressed big anticipation of their upcoming world tour with Big Bang.

During his recent visit in Korea, Mats discussed about Big Bang with OSEN at Seoul Shindorim Sheraton Hotel. He emphasized of applying the same process in planning Big Bang’s world tour as they did with that of Lady Gaga.

The highly anticipated world tour of Big Bang “BIGBANG ALIVE TOUR 2012” is carried out in cooperation with YG. This is the first time that the global entertainment company will directly manage a world tour.

Mats came to gain interest in Kpop when he first heard it 4 years ago while visiting Korea for market research. As time progressed the growth of Kpop exploded all over different places. Then he began visiting Korea frequently.

The reason he chose Big Bang was their “greatest potential to do not just few performances, but a world tour that covered the globe.” Mentioning the member’s impressive talent that made Live Nation decide Big Bang to be the most fit to be a global artist.
Live Nation is very excited about the synergy effect that will result from the
world’s number one entertainment company and Korea’s best record label.

Live Nation plans to leverage YG’s existing productions to go more global and focus on marketing as well. It’s not only about directing the stage, but also using business skills to make a world class production. “We believe that this process will make Big Bang into an even better artist.”

Mats mentioned that it was impressive that Korean labels succeeded in showing Korean music to the world. He mentioned audience’s response would deem a tour to be successful or not. “Regardless of how many people are in the audience, the level of satisfaction is more important than a mere number.”

Mats wishes for Korean artist to move forward and always reach for the next step.
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